The Rose, White & Blue Parade and Festival is a historic community celebration that brings together residents, businesses, and organizations of San José and the greater Bay Area in celebration of diversity, public spirit, and our floral/agricultural heritage.
JULY 4TH, 2022
The Alameda, San Jose
Parade, Entertainment, Vendors, and Food!
Sign up to be in the Parade, Car Cruise, Volunteer, or Sponsor here.
Our Community Values
The Rose, White, and Blue Parade is committed to creating anti-racist work that positively engages, uplifts, and represents the multicultural communities of San José and beyond through a culturally relevant event on Independence Day. Through our thoughtful partnerships with key members of the community, we purposefully unpack and rethink how and why the Fourth of July is celebrated. The Rose, White, and Blue Parade and its partners strive toward reframing patriotism as a call to action for advocating within our community to uphold equality, justice, and fair and humane treatment for everyone. Through our diverse education programs, we work to dismantle systematic racism, combat prejudice through exposure, and seek the end of violence and oppression through displays of community at the annual parade and festival.