At World of Coca-Cola, experience the history of the world’s most famous beverage brand at the dynamic, multimedia home of the more than 130-year-old secret formula for Coca-Cola. Get closer than ever before to the vault containing the secret recipe, view more than 1,200 never-before-displayed artifacts and get a behind-the-scenes look at the bottling process. Take a trip around the world in a thrilling 3-D movie experience and tempt your taste buds with beverages from around the world. Also, don’t miss the chance to have your picture taken with the very friendly 7-foot-tall Coca-Cola Polar Bear! All this and much more make World of Coca-Cola a unique and must-see Atlanta experience! A visit of the entire attraction is estimated to last an average of two hours.