The Coalition for Quality Children’s Media is a national, nonprofit (501-c-3) organization founded in 1991 whose mission is to teach children critical viewing skills and to increase the visibility and availability of quality children’s media.

The KIDS FIRST! Film Critics are a group of national youth reporters who review most new film releases, interview talent and share their views on entertainment geared for kids. A group of 18 kids, ages 8 to 18 and their reviews are seen, read or listened to by more than 7 million people every month.